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November 11, 2009
No other company is more responsible for making online customer reviews ubiquitous than Amazon.com
Over 15 years ago, they took the risk and actually invited customer feedback instead of filing it under annoying customer replies. And guess what? It paid out to trust customers to help each other to shop easier, better and… more often.
Read about the online shopping revolution it started…
- Amazon: Turning Consumer Opinions into Gold By Spencer E. Ante
The Web giant’s cache of consumer-generated reviews lures ever-more shoppers, who increasingly research products before buying.
…and can you really believe a T-shirt emblazoned with three wolves could ever be such a hit? ‘Til today? No joke…
‘Till next time. Tchau!
Raquel
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