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November 11, 2009

No other company is more responsible for making online customer reviews ubiquitous than Amazon.com

Amazon's Wolves T-shirtOver 15 years ago, they took the risk and actually invited customer feedback instead of filing it under annoying customer replies. And guess what? It paid out to trust customers to help each other to shop easier, better and… more often.

Read about the online shopping revolution it started…

…and can you really believe a T-shirt emblazoned with three wolves could ever be such a hit? ‘Til today? No joke…

‘Till next time. Tchau!
Raquel

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